Craig
TS Administrator
While guest numbers rising year on year is a nice to have, it's not the be all and end all that it once was.
With the issues such as ride availability and recruitment issues, the better option is increasing guest spend but maintaining or seeing slight increases in guest numbers. We've seen that already with events and hotels returning to being more sensibly priced. It encourages guests, particularly families to spend more and stay longer.
I agree they're walking a tightrope on this thanks to no new additions, but I don't think it's comparable to Thorpe's mess. That was a park not knowing it's identity that tried to quickly switch solely to the thrill market. Those are guests who turn up, pay their entry and spend minimal amounts on park. They went for a "pile em in sell it cheap" approach which resulted in longer queues and low guest satisfaction - hence why people didn't bother to return.
Alton is still a park that hits the headlines for new additions, a couple of quietish years providing they fix the basics and maintain guest numbers is unlikely to hurt them in the long run.
With the issues such as ride availability and recruitment issues, the better option is increasing guest spend but maintaining or seeing slight increases in guest numbers. We've seen that already with events and hotels returning to being more sensibly priced. It encourages guests, particularly families to spend more and stay longer.
I agree they're walking a tightrope on this thanks to no new additions, but I don't think it's comparable to Thorpe's mess. That was a park not knowing it's identity that tried to quickly switch solely to the thrill market. Those are guests who turn up, pay their entry and spend minimal amounts on park. They went for a "pile em in sell it cheap" approach which resulted in longer queues and low guest satisfaction - hence why people didn't bother to return.
Alton is still a park that hits the headlines for new additions, a couple of quietish years providing they fix the basics and maintain guest numbers is unlikely to hurt them in the long run.