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Alton Towers Trip Planning Questions and Discussion
Themeparksandy1981
TS Member
After been in over a 2 hr queue at roughly 15000 ahead of me for sun tickets when I did get on the booking page I thought I get a rubbish date but happy I got Saturday 15th July.
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150,000 people!! LordAfter been in over a 2 hr queue at roughly 150000 ahead of me for sun tickets when I did get on the booking page I thought I get a rubbish date but happy I got Saturday 15th July.
Skyscraper
TS Member
Gotta get those free tickets eh150,000 people!! Lord

Steve74
TS Member
150,000 people read The Sun?!150,000 people!! Lord
Rick
TS Member
And another million on top of them ...150,000 people read The Sun?!![]()
Such a bizarre promotion but it obviously works for them.
Themeparksandy1981
TS Member
Sorry 15000150,000 people!! Lord
I only buy it for the free tickets. Only 1 person at work buys a newspaper now .
It’s 25 years since I had free tickets to theme parks with the sun.
Squiggs
TS Team
The way those queues work, it is also unlikely that there were 15000 people ahead of you either.
15000 will be the number of queue sessions, rather than people. So for example, if someone had the page open on a mobile and their laptop, they end up with two sessions. That's why online queues often seem to dissipate quite quickly.
15000 will be the number of queue sessions, rather than people. So for example, if someone had the page open on a mobile and their laptop, they end up with two sessions. That's why online queues often seem to dissipate quite quickly.
Skyscraper
TS Member
Shaggy_Dog_
TS Member
And another million on top of them ...
Such a bizarre promotion but it obviously works for them.
What makes you say it’s a bizarre promotion? This is the company that do BOGOF tickets with packs of chocolates, cereals, hand wash, and crisps. Giving away tickets with tokens from a mass market newspaper isn’t really any different.
And given the daily readership of the paper its advertising the park to a hell of a lot of people by having Towers mentioned on the front page each day whilst the offer runs.
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Rick
TS Member
The BOGOFs still give some protection against revenue. The free tickets a lot less so outside of unavoidable spend like car parking.What makes you say it’s a bizarre promotion? This is the company that do BOGOF tickets with packs of chocolates, cereals, hand wash, and crisps. Giving away tickets with tokens from a mass market newspaper isn’t really a different.
Anecdotally, I know of people that only visit with the free tickets and it's almost a challenge on the basis of "How little money can we spend today?". Once people have decided that your product is worth £0, you don't have anywhere to go on pricing.
That said, I am sure the opposite is true and for some people secondary spend is much higher than usual on the account of the free entry.
Some of the available days are interesting too. Packing out the park on low to medium days is one thing but in a park that has some capacity headaches this season, adding more folks in for free on a Saturday in July could irk people who have paid the gate price.
Getting any metrics or data will be difficult, not least because Merlin suck at that generally, but also because the Sun ticket holders will be a statistically insignificant percentage of your gate on any given day - I think that's maybe the point.
Skyscraper
TS Member
Themeparksandy1981
TS Member
Usually the average family size is 4 or 5 per household. So it’s Win/Win for Merlin as they still got to use a BOGOF voucher so at least they gonna get £65 plus parking. Then they think with the money they saved on 3 tickets they will all eat in the restaurant £30 to £40 then drinks and snacks during the day £20 so it be like the park have still made £130.
Duckworth1
TS Member
So looking like first wet day next Tuesday. Anybody any tips other than the obvious. Anybody rode in waterproof pants etc. TiA
BarryZola
TS Member
Waterproof shoes (usually comfortable goretex walking boots for me). Water resistant trousers (craghoppers walking trousers - not totally waterproof, but decent enough). Waterproof jacket (pick your brand from any of the usual walking/hiking firms). Spare pair of socks if you're not too sure how good your shoes are. That'll keep you pretty sweet.
NuttySquirrel
TS Member
And maybe wait for the rain to ease off a bit before attempting The Smiler. Pretty miserable in driving rain. Rita's not that much fun either, I'm reliably informed