Drayton Manor has done very well this summer. Paultons Park consistently does well. Pleasure Beach has a bigger and arguably better ride offering than either of those parks yet constantly under-performs.The fault lies totally with the British public for not supporting this and other leisure attractions. Far to easy to stay in playing on your phone, VR headset, watch a movie, etc etc. Nobody is willing to make an effort anymore as individuals or families to go out en masse and support attractions. Easier to sit and slag them off.
It is their responsibility to provide and market a product that is appealing enough to make people want to visit. Other parks are managing to do this, so why not Pleasure Beach?