Nope, I am looking at the latest group accounts. 300k on a revenue of 37m isn't even worth talking about. Its pathetic. Then add in some prior tax issues, they actually lose money. Anyway, the important thing is cash.
They generated a measly 600k in cash from operations. Again, this is terrible. For the amount of assets, this is a terrible rate of return. This isn't some startup business.
I am not saying that BPB will never make money, but the fact is they are in a bad cycle. They don't have money on hand to invest in new things, they are closing old rides, each year, rides get more expensive to maintain. They are constrained by space (always have been) and the reputation in the local area is terrible. They have a big marketing issue they seemingly cannot solve. They can't continue closing rides and not replacing them with something better. They also can't continue people turning up and having a bad day for the huge cost.
Valhalla is operating now, but it was well known that it cost them a small fortune for years and if you look at the cost of the ride of its lifetime, its questionable if it can be considered a success. I love Valhalla btw, but I am just being honest.
I am not mixing up personal borrowing, I am *very* familiar with business finance. The long term is bleak for the park, the best they can hope for is some outside investment who see some intrinsic value.
Even if they get finance in place, one big ride isn't going to save the long term future of the park.
Your comparisons to Thorpe Park / Merlin is poor. Merlin is a huge group with massive financial firepower. They can afford to make a bet and it go wrong, BPB does NOT have that luxury.
Merlin make a big mistake on an investment = a footnote in the accounts
BPB make a mistake on an investment = potential to kill the business.