With regard to Icon, I’ve said it before and I’ll say it again; as much as I absolutely adore it, I’m not sure if Blackpool Pleasure Beach really had enough financial weight to invest in something that expensive so soon after suffering major financial problems, in hindsight. I applaud them for making such a bold investment for an independent theme park in Britain, but part of me thinks that something else may have gone down better for them.
In my opinion, something costing less money from a manufacturer like Vekoma, S&S, Premier Rides or Gerstlauer may have been a better buy for the park, and dare I say it, but I think it may potentially have been more warmly received on the whole, as well.
As much as I absolutely love Icon, and hold it up as my favourite UK coaster and #2 in the world, I definitely seem to be in a minority in really loving it; most enthusiasts seem decidedly non-plussed by the experience, and I’m not sure if the non-enthusiasts really love it, either; my parents were both pretty apathetic towards it when we rode it. Combine that with the fact that it didn’t really raise guest numbers in the way that Blackpool wanted, and I think they may potentially have had more success building something else.
If the park had built a Vekoma multi-launch coaster, for example, not too dissimilar to Abyssus at Energylandia (I did hear somewhere that Vekoma was actually in the running to build Icon, alongside Intamin and Mack), then I’d wager that it would have been more warmly received by enthusiasts (the likes of Lech Coaster get rave reviews, and people are drooling over Abyssus at the moment) and cost less money; Lech Coaster reportedly cost somewhere in the region of £4-5m, whole Icon cost just over £16m. I know that a multi-launch model would probably cost more, but I still don’t think it would be anywhere near what Icon cost. Pair this cheaper ride hardware with a more effective marketing campaign that could have pulled more people in, and I think something of this style may well have been more successful in the long run.