I think the main issue Icon suffered with when it was being constructed is that a Mack mega coaster in the UK was one of those hypothetical installations that every enthusiast seemed to fantasise about ever since the likes of Helix popped up. And when it was announced, people naturally assumed it would be like Helix, and many Helix comparisons were made during construction.
I remember there was a tremendous amount of hype surrounding it ever since it was first rumoured in 2015. There was a lot of hyperbole thrown around, such as; “it’s going to demolish everything else in the UK by a country mile”, “the whole world will be looking at Blackpool in jealousy when this opens”, “this has the potential to be better than Helix”, “this will rank comfortably among Europe’s very top coasters”, “Merlin have got a shock coming when this opens, because their poxy little family GCI will get annihilated by the greatest roller coaster ever built in the UK”. Well, the comments were something along those lines, anyway. People were expecting this tremendous ride that would bring huge success to Blackpool in the same manner that the Big One did 24 years prior and put a huge dent in Merlin’s crown. People expected (or perhaps almost hoped) that Wicker Man would fail miserably for Alton Towers, while Icon would be one of the country’s greatest ever successes for Blackpool Pleasure Beach.
And then when it opened, it didn’t really live up to that level of hype. The ride was good, but seemingly more comparable to Blue Fire than Helix, if most reviews are anything to go by. And while Blue Fire is seemingly far from a poor ride, this meant that a lot of enthusiasts were pretty disappointed with how Icon turned out, as I think many people were expecting the next Helix from it.
One thing I find rather interesting is that as well as Wicker Man seemingly being a far more successful installation commercially, I’d argue that it also seems to be getting reviewed far more positively in the long term than Icon. Many people expected Icon to be a long-term hit, with hype for Wicker Man evaporating within weeks of opening, but I’d almost argue it’s worked out the opposite way.