Brighton: i360 Tower

[Shaggy_Dog_]

This always felt like an odd attraction. Nothing to particularly look at, a almost £20 ticket. I doubt anyone else (Merlin) would be interested in snapping it up.

I find the price structure of some of these kinds of attractions interesting. £20 seems like an insane price that would be very off putting to potential guests. I find myself wondering what there is to gain from having a ticket price of £20 and I’d imagine few guests compared to making it very inexpensive (say £5) to not only make it attractive for curious casual and spontaneous guests but also to encourage families to come and visit and then make regular repeat visits as well.

 

[Jb85]

I find the price structure of some of these kinds of attractions interesting. £20 seems like an insane price that would be very off putting to potential guests. I find myself wondering what there is to gain from having a ticket price of £20 and I’d imagine few guests compared to making it very inexpensive (say £5) to not only make it attractive for curious casual and spontaneous guests but also to encourage families to come and visit and then make regular repeat visits as well.

Agreed totally by £9.99 is the new casual..
Or £19.99 for 4 surely?