I quite like this advert actually. The style of it seems to bring the 'magic' back a bit for me.
Johno said:
I also find it weird that 50% of the advert is taken up by some pointless photograph being taken (when actually, product always sells) should eb the priority.
I don't have a problem with the photograph bit at the beginning, at least there's some CBoobies characters behind them. And with regards to the music at the end, being a musician, it seems to be out of key and the first part of the last 5 seconds just sounds atrocious.
Good to see they're not using that appalling image of In the Night Garden again, this is much better!
Although I'll give it 'til the end of June before the water colour is
nothing like that.