BenBowser said:^ But not at other parks? May I remind you of Gloomy Wood and Dark Forest, the Alton Towers Hotel (a very, very unimaginative name). And then there is themed lands called The Swarm Island and SAW Island at Thorpe Park. And let's not forget the On-Site Hotel (the new crash pad), all those names are far worse than then names at Chessington.
It's not a race to the bottom you know. We could all do better then name a hotel 'Safari Hotel' I could throw out Serengeti Lodge for example and it already sounds less generic then Chessington's efforts.
Besides, Chessington in a million years would never name a ride The Smiler, that takes a whole lot of guts. They'd stick to something like 14 looper or Monkey Looper or Safari Looper. Gone are the days where imaginative ride names like Rameses Revenge, Bubbleworks and Smugglers Galleon were commonplace.