Rick
TS Member
- Favourite Ride
- Crux
I guess it's helpful that it is indeed the world’s first Gruffalo ride....It is being advertised as the world’s first Gruffalo ride....
I guess it's helpful that it is indeed the world’s first Gruffalo ride....It is being advertised as the world’s first Gruffalo ride....
Yes but the IP and fact it is a new family ride is enough to attract people. No need for the desperate need to say it is a world's first.I guess it's helpful that it is indeed the world’s first Gruffalo ride....
Yes but the IP and fact it is a new family ride is enough to attract people. No need for the desperate need to say it is a world's first.
I think most people will be enticed enough by the Gruffalo I.P on its own, there's absolutely no point in adding 'worlds first' in any of the marketing IMO.
The reason people are so averse to this is because with most new Merlin attractions, they attempt to shoehorn this label into the marketing irrespective of how frivolous the world first actually is.Enthusiasts aversion to using this label blows my mind.
Mind still blown. I don't for a second understand what the problem is. It's one of their things... they spend a fortune on market research, the world's first label must be something that people relate to. I guess people want to experience world firsts, irrespective of how tenuous they are. Plus, so what if they are... marketing is about having the maximum impact on the market you're targeting.The reason people are so averse to this is because with most new Merlin attractions, they attempt to shoehorn this label into the marketing irrespective of how frivolous the world first actually is.
The 'worlds first' label tends to lose it's effectiveness if it's overused in the way Merlin have done over the years.
Here is their latest advert
eh?What even happened to that "redesign our ride" thing they were doing for Dragon Falls?