venny
TS Member
Matt, you’re right in saying that Disney is essentially trading off of a blend on nostalgia and reputation. That will obviously bring in visitors. As has been pointed out though, you can only trade off past glories for so long before the gloss wears off. Visitors to WDW now will probably be less glowing in their reviews compared to people visiting 20 years ago - primarily because it’s more expensive, offers less and is busier.
It’ll take time for Disney’s current actions to work through as it’s a very strong brand. One has to believe that eventually the brand will start to suffer and there are already signs that is starting to happen (see the numerous Chapek issues).
On the other side of the coin, Universal is making the right moves to build its theme park brand and good word of mouth.
Like any well established brand, the change will not be overnight, but if both Disney and Universal continue on the same trajectories, I can’t believe that in another 20 years time Universal will still be seen as the also ran in the way it was up until 2010.
No brand is eternal, even Disney.
It’ll take time for Disney’s current actions to work through as it’s a very strong brand. One has to believe that eventually the brand will start to suffer and there are already signs that is starting to happen (see the numerous Chapek issues).
On the other side of the coin, Universal is making the right moves to build its theme park brand and good word of mouth.
Like any well established brand, the change will not be overnight, but if both Disney and Universal continue on the same trajectories, I can’t believe that in another 20 years time Universal will still be seen as the also ran in the way it was up until 2010.
No brand is eternal, even Disney.