Matt N
TS Member
- Favourite Ride
- Shambhala (PortAventura Park)
I do totally get why Drayton Manor may be wanting to keep quiet about an exact opening date given the saga with Hyperia.
However, that doesn’t stop them from formally announcing the ride, hyping it up a bit and giving a vague window of opening. I do find it odd that we’re now at the end of June and have still heard pretty much zilch about the new coaster. Other than the brief teaser video on the socials when it started testing, the tone from Drayton regarding the new coaster is still pretty much one of radio silence.
We’re at the end of June now, we’re well clear of any kind of Hyperia or The Wave hype window, and we’re in the sort of window where people might feasibly be thinking about their summer holiday plans. With this in mind, I find it slightly odd that Drayton haven’t at least formally announced their new ride and given a vague idea of whether it might open over the summer. I’m not expecting a Merlin-calibre marketing campaign, or even properly shouting from the rooftops until closer to opening, but at very least, some small-scale hype building on social media and a proper announcement of the ride name and what its key selling points are wouldn’t be overly expensive to do and would allow people to factor Drayton Manor into their summer plans with all of the information present.
At present, the fact that they’re still keeping very schtum about the ride this late on in the season doesn’t allow people to do that. If you weren’t an enthusiast or hadn’t visited earlier in the year, you could be forgiven for thinking that Drayton weren’t building a major new ride and that The Wave was their sole “new” draw for the year.
If this was a “bonus” addition for the summer like a walkthrough, a ride retheme or even a smaller ride like a small flat ride or something, I could understand the approach they’ve taken. But we’re talking about Drayton Manor’s biggest and most unique ride investment in at least 13 years here. This is a big deal for the park, and if I were them, I’d be doing a lot more to get that message out there and make it clear that Drayton Manor is building a big new ride that means business for the first time in some years.
However, that doesn’t stop them from formally announcing the ride, hyping it up a bit and giving a vague window of opening. I do find it odd that we’re now at the end of June and have still heard pretty much zilch about the new coaster. Other than the brief teaser video on the socials when it started testing, the tone from Drayton regarding the new coaster is still pretty much one of radio silence.
We’re at the end of June now, we’re well clear of any kind of Hyperia or The Wave hype window, and we’re in the sort of window where people might feasibly be thinking about their summer holiday plans. With this in mind, I find it slightly odd that Drayton haven’t at least formally announced their new ride and given a vague idea of whether it might open over the summer. I’m not expecting a Merlin-calibre marketing campaign, or even properly shouting from the rooftops until closer to opening, but at very least, some small-scale hype building on social media and a proper announcement of the ride name and what its key selling points are wouldn’t be overly expensive to do and would allow people to factor Drayton Manor into their summer plans with all of the information present.
At present, the fact that they’re still keeping very schtum about the ride this late on in the season doesn’t allow people to do that. If you weren’t an enthusiast or hadn’t visited earlier in the year, you could be forgiven for thinking that Drayton weren’t building a major new ride and that The Wave was their sole “new” draw for the year.
If this was a “bonus” addition for the summer like a walkthrough, a ride retheme or even a smaller ride like a small flat ride or something, I could understand the approach they’ve taken. But we’re talking about Drayton Manor’s biggest and most unique ride investment in at least 13 years here. This is a big deal for the park, and if I were them, I’d be doing a lot more to get that message out there and make it clear that Drayton Manor is building a big new ride that means business for the first time in some years.