Little harsh on The Smiler to say its layout is just a cynical attempt at getting the inversion record by just throwing inversions in. If it was purely an exercise in turning you upside down more than any other coaster previously has, they could have just done a Colossus and repeated itself until reaching 14. The tiny space and the way it interacts with itself and the Marmaliser, it's a lot more creative than that. It's not just about the record, it's getting as much ride as possible out of as little possible, something it does very well. The only thing that lets The Smiler down for me is the inconsistent/crap theming letting down the really interesting theme and the suspect build quality.
Quite a lot of people like that aspect of Colossus, I personally loathe it but love the rest (when it's not riding with square wheels).
It's very impressive what they did in such a small space, credit to Gerst, but could they have had less inversions, a smoother ride, and a stronger theme? Maybe it was still to have them all, then my opinion would different, but as don't know for certain, and Merlin didn't provide enough funding back up to counter any groundwork issues that came about, the resulting thought process must have been - it's got 14 inversions, that'll get people in, big marm will draw attention, make the rest concrete and forget it.
Did the project start off so cynical? I'd say there's nothing wrong with going for an inversion record, it's finally a great length coaster also in the most ridiculous of places to try, and we all "know" it was last minute. I just don't find that attitude very Towers like so yes I do believe it was a little cynical.
That being said, how it turned out, in terms of the quality of the finish - now I do firmly believe someone somewhere made a cynical decision based on the fact it had that many inversions that it wasn't NEEDED to up the budget and finish it properly.
Everyone will have an opinion based on the inversion record aspect, mines relatively on the fence, but cynical decision making by Merlin? Not on the fence on that one by any margin. Undoubted yes from me.