nickhutson
TS Member
This is an interesting 30 minute video presentation on Merlin and branding/IPs - given by the Chief Development Officer of Merlin.
It's worth a watch; it doesn't reveal anything but it's interesting to hear their philosophies on such things as branding, market position and the company as a whole.
EDIT: Forgive my typo in the title - I can't edit it!
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