Despite recent promises to release the marketing materials, there are no marketing materials.Is David Davis in charge of marketing for this?
I actually think the Paramount involvement in the project was... pretty paramount for it going ahead. Sadly for the family target market, it's proven time and time again that it's the damn IP that's bringing in the profits (as much as it's unfortunate and we want something more original it's true) and it does make all the difference. Without it, you may as well be certain it's a failed investment.Even with the Paramount name attached it was still a moot project that didn't know what direction was forward, it's easy to forget every IP attached to the project (Paramount included) was simply bought in by the bored oil rich Prince to make the project look better than it was, and any year 10 business studies student could have told them it was never going to make a profit (assuming it was intended to make one and wasn't some elaborate tax write off). I think I once worked out based on their own projected profits it would take 115 years to repay the original capital used to build the place, and that didn't take into account any compound interest or refinancing.
We may bemoan Merlin for their sometimes crazy ideas, but this lot were in a completely different universe when it came to self delusion.
http://www.kentonline.co.uk/kent-bu...clusive-paramount-park-deal-collapses-127581/
The theme park plans have been financially backed by Dr Abdulla Al-Humaidi, the Kuwaiti chairman and owner of Ebbsfleet United Football Club, since 2013.
Accounts at Companies House show his company KEH has ploughed £35 million into the resort plans so far.
Lets get a bit of perspective here. If it is £10m, or £35m - that's not a lot of money as far as the scope of the project goes. £35m is about 1% of the project's total budget - I am not sure why anyone is surprised that there have been no shovels in the ground after such measly expenditure. If you are having an extension built on your house, you'll pay an architect and the planners a not insignificant percentage of your total budget for seemingly nothing, but its part of the pre-requisites for what you're doing.Anybody know where they managed to get £10 million pounds from? The whole thing just doesn't make sense!
I never had anyOn a random but still-on-topic note, when did optimism start to plunge for this project? Because back in 2014, you all seemed so certain it was going to happen.