@Grand_Nash - the Pleasure Beach company did a lot of things to reduce costs to help combat reduced revenues, not least close Pleasureland & Frontierland which were both dogging the bottom line. It closed Whip, Turtle Chase, Noah's Ark, Superbowl, Water Chute, Trauma Towers, Space Invader, Bling, Spin Doctor, Monorail, Black Hole etc.
Alton Towers aren't sitting back and thinking that, they're taking action - the only sensible action, which is to cut costs. The problem of course, is that that isn't the action that fans of the park want to see.
I have no doubt that the park has a strong future ahead of it, when things are put into perspective, much worse things have happened at other parks and they have lived to fight another day - and prospered, when it comes down to it. It'll take time, sure.
The key reason that The Smiler incident is such a big story is because the park has been at the forefront of the industry for three decades and it absolutely is the UK's favourite park. The story is so big because a vast number of people have an attachment to that park and I don't think that is going to evaporate, it's just going to take a little time to recover and Alton will react to that in the short term, while planning for the glory days in the long term.
I just don't buy the whole "We're going to Drayton Manor instead" or "I'm never riding a roller coaster again" thing, it's knee jerk and will pass. Alton is unbeatable when its at its best and it will be again. Just sit tight and moan about the air tunnel in the interim.