Did someone just finish an economics module?
In my opinion, cutting back to improve financials in an industry all about guest experience, just doesn't make any sense. Especially when the parent company have plenty of money available, including money made by Towers when it was covering Thorpe and Chessington's lacklustre performances, to cover any short-term shortfalls. Devastating the product before people have had a chance to forget last season is madness. Looking at their Facebook, not a great metric but the only one we have right now, their reputation doesn't seem to have suffered that much, except in the cases of trouble booking tickets.