Dave
TS Founding Member
No, but they can sell it for £11 one day, have a sale where it is £9 and then advise that the soon-to-be normal price is £12 - which is what has been done here.
Not if the sale is based on the later price, rather than the previous one, as is the case here. They cheated by technically increasing the price in November followed by a sale so I doubt anyone has a legal case against them.
But we can argue the legal rights or wrongs as much as we want. This is a PR screw up, one in a long line of PR screw-ups and its amateur. You can't say something that causes the sort of backlash they have had, a successful strategy, and just like the MAP restructure, Price increases and added restrictions that have come before a compatent team could have sold the changes FAR better.
And I am not personally buying a MAP this year for a variety of reasons. Never particularly been a slave to Merlin parks and travel far and wide but I won't be visiting the midways or southern parks so a MAP is pointless.