Lottie. said:
'...even more spells in store'
Haha. Oh Merlin.
That doesn't even make any sense (not you Lottie lol, the marketing).
Unless the "In store" bit refers to buying more. I wouldn't put it past them to try and sell magic spells.
"Queue magic spell" - Guaranteed to make the queue move faster* £15
Not guaranteed, MAP discount does not apply, no refunds available
Serious bit:
This concerns me, Merlin only usually do this as a way to charge you more. The pass is still just about good value don't get me wrong, but it teeters right on the brink of not being so given their gate incomes are becoming secondary to up-sell festivals.
I wonder personally, will this be an attraction separation? Small increase/same price (haha, same price...) for just parks with a higher price to include extras like Blackpool/Dungeons etc? So maybe parks only, Parks & Parking, Parks & Parking & other attractions like Castle/Tower etc
Or maybe as someone else mentioned, phasing out cards entirely in favour of "membership" which again, is just another clever way to charge you more - more akin to a mobile phone contract (initial term, then rolling).
This by the way would put me off. I like to save up for a pass, pay for it, then forget about it and just enjoy it, if I think I am paying for it every month I will be FAR less likely to buy it. In fact, I seriously doubt I would. It changes the buying psychology completely. Some would prefer it others not. It is also likely to be the end of the yearly sale if this is the case, even if they continue to offer both options.
Many suppositions there of course, but they are my general thoughts.