I don't think it's been mentioned before, but Merlin appear to be launching a new concept in the US. I'm not sure I quite get the concept, but it could be along the lines of Meow Wolf, which I've not been to, but that seems to have been successful.
blooloop.com
Merlin unveils new immersive attraction concepts for US
Merlin Entertainments has unveiled two new immersive attractions for the US, Super Neon and Wondra, in Minneapolis and Chicago respectively.
blooloop.com