Does the average punter really care that it's Mardi Gras/Oktoberfest/Festival of Thrills? (Exception is Scarefest)
Any event is secondary to our aim, which is going on rides.
Some of the enthusiast side seem to come across more demanding of park operations, and theme parks in general.
If you're going to AT for Mardi Gras/Events etc then the rides are not your main priority, the event is. I really don't think joe public is going to Merlin Parks for the events, so ride availability/opening times are about right.
We had a great midweek visit Monday, totalled 16 coster rides, stopped for lunch/drink and was absolutely shattered come 4pm so the weekday operations didn't need to be any longer.
I don’t really know, to be honest. Your average guest might not necessarily know about the events, as they aren’t really advertised on TV or anything (you’d have to look at the events list specifically to know that Towers held any events aside from possibly Scarefest), so with that in mind, rides will likely be the primary goal for those guests.
However, it might be something that people would like to partake in when they’re at the park; I’m sure it probably is, in fact. If no one other than enthusiasts cared about the events, I don’t think Towers would be going to the trouble of running them; enthusiasts are ultimately a microscopic percentage of Alton Towers’ visitor pool. A lot of people do like food, drink, entertainment et al, so I can imagine that some people might well be spurred to take part in the Mardi Gras stuff if they see it.
I’ll digress that perhaps controversially, I’m not at all bothered by the events stuff. I might take a brief 5 minute look at the central area, but I don’t spend any major amount of time partaking in the event activities; rightly or wrongly, I go to Alton Towers with rides in mind. I’m going to the park during Mardi Gras (on the last day, in fact), but that’s more by coincidence than by planning to specifically visit Mardi Gras.
However, I know I am in a minority (around these parts, anyway), and I appreciate that a lot of people do like the events, so I will still applaud any event-related development at Alton Towers.