I don't mind the name really. I'm sure it makes marketings job a lot more easier. At least there's a reason behind the simple name, rather than it's a name decided on by Towers.
Depending what they can get away with inside the building, a montage or timeline of all the coasters (old and present) of Alton Towers on the walls would look nice (it looks like they will do that looking at the promo picture). Plus music wise a playlist of all the coasters audio as background noise would be lovely.
I'm not hoping for anything more than a new restaurant with good food, but any extra touches would be very welcome.