Dave
TS Founding Member
It's totally different but I am doing a 5 hour behind the scenes tour of Magic Kingdom in September that is costing a lot less than £99! And that's Disney, they love to rip you off.
Ultimately it does come down to supply and demand though, however much I hate to say it. Clearly the supply this is fairly limited and if the price was lower there would simply be too much demand and a lot of unhappy people missing out. I think a lot of us on here would do it for say £30.
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Based on the bits I have heard and comparisons with other attractions £40 would be great value, £50 would be ok. There are attractions that are similar that are in a similar price bracket so I'm unsure what the market is like.