TheMan
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Natalie said:But if we take good old inflation into account the flasks are actually better value this year than last year, just saying. Should have gone up to almost £17 this season.
Actually Natalie you aren't too far off there in financial terms, but percentage wise, that's actually twice as high as CPI based inflation figures.
But we must remember also, that Recreation & Culture (13.7), Restaurants & Hotels (11.4), and Food & Non-Alcoholic Beverages (11.2) - all areas within which Merlin are active/focused, contribute to a combined 36.3% of the CPI from which inflation is measured.
Being one of the big players, Merlin will actually be responsible for contributing to upward inflationary pressures.
To get really into the figures, the mean CPI based inflation rate was 2.97% for 2012. This technically results in an inflation based rise of .48p - your figure is closer to 6/7% inflation, with the highest ever recorded being 8.1% in April 1991.
Also, around early part of this century, inflation was very low indeed, as low .5% at times. I have gone into figures before, to prove how Merlin have increased the prices way above inflation for a number of years now, and continue to do so. They cleverly spread it across all areas of the business, or in the form of new charges.
At an absolute guess, taking those factors into consideration, it's probably (being very conservative I believe!) an average year on year, of 2/3 times the rate of inflation - which then itself, actually creates upwards pressures on inflation rates.
Then they tell us repeatedly on posters it's all the nasty chancellors fault and his VAT!
And I detest that!