The other night we had a discussion in the Shoutbox about the 'Buy the Smiler' sign (doesn't sound particularly enthralling, but whatever
) and the way it looks like they spent about 2 minutes designing it. Well I'm going to bring the signs back up again (along with other points about theme) because yesterday I stumbled across the company responsible for making some of the signs for Longleat Safari Park. There's some images both
here and
here.
It goes to show what a well-made, eye-catching sign does for an attraction and people underestimate the effect that real small details have on things. At a theme park I want theming. Smiler's got a few nice pieces but t be honest, it's nowhere near as effective as it could or even should be. Simply saying it doesn't matter because what's there does the job or it has 14 lo0pz!!11 as an excuse doesn't cut it with me (Colossus has 10 inversions, but if it wasn't for the rest of the experience, would anyone rate it even slightly?).
All I ever seem to read now is people making up reasons why the entrance is amazing, even though it's just a yellow box with some fake cameras stuck to the sides (I get the point about satire, but could they have been any less subtle? it's a theme park so exaggeration is commonplace, but surely they could have doe something a little more effective?); why there's apparently no point in theming a ride because you can just make it big and nothing else matters; why the Smiler's station is amazing, yet Turbine's is a hideous, bulky warehouse; why the appearance of the shop doesn't matter as they're sort of hidden and as long as they get your money, why would they need to continue your experience form beginning to end? Heck, I've even read excuses about it pretending to break down on purpose now!
Strong theming elements can really bring an attraction to life and exaggerate certain features, making them more effective. It's why I prefer Oblivion to Sheikra.
Sheikra is bigger. It has another huge drop, a colossal immelman and a magnificent splashdown, yet Oblivion packs a greater punch, for me, because of the way you dive into a misty pit in the ground with electric fences surrounding it, and sleek jet black pipes rising from the ground and walls of the drop zone and other structures. If it wasn't for the design of the drop zone with the misters and the underground tunnel, convince me that it would be just as good plonked above ground like the clones in Asia.
But that's not all that Oblivion does. Before you even get close to lowering a restraint and fastening a buckle (or two), you weave around a queue with videos serving as warnings, one or two other mysterious pieces of machinery that don't get explained to you to amplify the mystery surrounding the ride and X-Sector as a whole. You gradually climb around to the top of the station before entering yet more themed buildings and cross a caged bridge which plays on people's fears as they're now trapped with only one way of leaving X-Sector, riding Oblivion by going forward into the station.
And the whole time you've been climbing the hill, more and more of Oblivion is revealed, as well as the riders who've just been subjected to it and survived. Of course, you knew they'd survive, and so did they, but that's not the point. The point was the experience that had been crafted to make it sound like something bad could happen. The whole point of it is to turn a roller coaster into something else. The same counts for Hex, Air, Nemesis, Duel, the Runaway Mine Train. We all know they're rides, but they're created to do more than just slam you into your seat, flip or invert you.
We've all come into contact with rides that tick both the boxes for themed and big/fun/forceful, etc... so how come it doesn't matter now? Would Nemesis be even half as good if it wasn't for the outstanding landscaping, design of the queue, fences, station exterior and the other pieces of theming positioned around the ride?
I don't just complain by the way.
The track of the Smiler itself is designed in such a way that it doesn't just look like your typical coaster, the soundtrack is mostly spot-on (along the lines of what I'd expected) and the marmaliser is a good effort too. The idea behind it all is fantastic and I don't doubt that it will all be a good addition to the park, but I can't help but wonder why for such a large investment... why didn't they maintain the same quality for every aspect of a ride? There's some pretty amazing elements such as the way the ride will duel, the knot, interaction with the marmaliser and the two turns which will all be wonderful to see once everything is done, but there could be so much more. I get the feeling they tried to get away with doing as little as possible with it, rather than attempting to get each and everything done to the same standard set by the ride and the single piece of external theming.
Another point I'll make about theming while I'm typing is the way Smiler has been integrated into the area. Whilst some of it works, a lot doesn't.
The fact that the Smiler is about another controlling force trying to impose a higher force's own will upon the vulnerable guests is fine, but the whole point about X-Sector is that it's on it's own, cut-off from everything else, yet the things done for Smiler separate that from everything else in the area further as if it's some other organisation trying to muscle-in on the human experiments taking place there.
The Smiler's got it's own games stall, shop and modern wacky theme going on (apparently X-Sector's theme is no longer any good and it needed an update) rather than it being designed to fit everything in X-Sector such as the shop, arcade and eatery. I get it, Smiler needed it;s own identity, but giving it its own things and fencing it off all down the side of the area doesn't give me the impression that it's part of the same area. Oblivion and Smiler are both about experimenting on humans, but it's feeling like that's where the similarities end and Smiler isn't anything to do with the rest of the area, it's in its own world.
Fortunately it works better with Oblivion than Nemesis does with Air, so it's not all bad and you can see that some progress has been made in regards to going back to an area to build on the ideas and themes originally set.
In short, if I want rides with little theming, I go to an amusement park, not Alton Towers. I can have just as much fun at either, but Alton Towers always told stories with their rides and that's what they do best.
As John Wardley said himself in one of the BBC's documentaries filmed at the park, the whole point of the fun attractions is down to the fact that they can't build hyper coasters, or towering flat rides, so they concentrate on doing things that you can't do when you're 300 ft in the air or racing to the ground at 120 mph; taking you on a journey to somewhere, or to see something, that you never thought you could, and the ride itself is nothing more than a means of letting you be in the middle of that story.
I still look forward to riding the Smiler on Thursday (assuming we don;t get another press night style episode
), but I can't help but wish I felt as excited now as I did in years gone-by for other attractions that we love and cherish.
None of that was planned, it's just that the more I thought, the more I threw into this comment, so I apologies if I've gone over something more than once or something didn't make sense!
But please don't just tell me to shut up because it's Alton Towers or it goes upside down lots. I put more effort into this post so I hope I won't just be met with the usual stuff about it all being fantastic, I'm being too pretentious, go to another park, it's a different era, new magic, it's not finished (even though nothing has really changed for a few weeks now) stop having differing opinions, etc... Studying and appreciating art and design for so many years, only to be told that design and presenting things well doesn't matter is unfair,
in my opinion (i.e. not presenting any of this as fact). Especially when the ride we appreciate at Alton Towers the most does more or less everything, not just be a big roller coaster in the grounds of a stately home.
Anyway, hard to believe that some signs led me to writing all of that.