I can't imagine what IP it could be though?
The whole Dream Works thing is already outdated. Even though DC and Marvel super heroes will always retain some sort of popularity and are semi-timeless, those franchises have had their dark ages in the past and the movies appear to be running out of steam as a 13 year super hero renaissance seems to be coming to an end (that began with Batman Begins in 2005).
Thinking if the things my own kids have been in to, they change quite regularly. Suddenly the whole school appear to be wearing different back packs and in to different things on their tablets. We've had DC, Marvel, Angry Birds, Minecraft, Five Nights at Freddies all come and gone.