The theming is great for Wickerman, but there's lots of room for improvement. It's one of those attractions that if it were themed much more, wouldn't look out of place at a Studios park. It's not quite at that level sadly, and there are good reasons why.
The pagan flags dotted around and the runestone signposts, are good, and the exterior to the tunnel is superb. The station is also well timbered and painted to look old and mystical, which is good. But in the queue area, there's not enough to make me think it's a pagan village. Small thatched houses and may pole areas around where the queue is would of improved it so much more. Wax figures and animatronics in these areas and around the station and pre show area may have added to costs and taken time to make, but they make all the difference to adding personality and human beings to a storyline too, which would make it feel that bit more real. I couldn't agree more with the daylight flooding the station on both Wickerman and Thirteen. Misses a chance to make a nice indoor themed area in their respective pre ride sections. Overall, It's much more complete than Thirteen and Smiler to be fair, which only have one real good end product (Marmaliser and The crypt), but in my opinion, Wickerman is still not a fully complete experience and needs a few final touches before it can be classed as a 5 star experience. It rides well though.