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Lightwater Valley

If it isn’t AI, it’s horrid.

If it is AI, it’s horrid and lazy.

It looks like it has that AI sheen to it that you can instantly recognise. Whilst we’re in this weird in between AI phase where it’s getting used more and more but still isn’t mainstream, it just makes you appreciate original creations even more.
 
Fuct said:
They came out and said it wasn't AI when it got slated on Facebook. I wonder how their next call with the design agency will go down given it's clearly AI.

From: https://www.facebook.com/share/p/1AfCq8g2BY/
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Seeing this sort of thing with a lot of small businesses/those lacking capital atm.

Branding-wise they’ll go straight to cheap designers who aren’t always transparent about their AI policies, or even just use it themselves.

Obviously LWV isn’t a “small business” but given they’re effectively starting from scratch, they’re probably trying to minimise risk by spending as little as possible on branding, focusing instead on park operations etc.

It is a real shame though, as there was a time you’d get lovely hand-drawn designs vectorised for print/web usage. You could see the effort that went into it all.

I think LWV may be under-estimating the desire for authenticity and personality amongst the public. In fact I wouldn’t be surprised if this is an “interim” thing, and eventually they put out something locally-designed and make a thing of it.

Something being “human designed” is actually a selling point these days.
 
This smacks of 'think as big as you can't for marketing. I'm not saying it was never going to happen, but a conglomerate who pulled out of a bidding war on Rightmove for a failing park that could somehow afford an RMC but couldn't match the 3 million beans that Mellors paid smacks of the local businessman who was always just about to buy the local football club and put it back where it should be.

Mellors be fine.

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The new logo is absolutely dreadful, it looks cheap and they need a rethink asap, even without the AI imagery it looks garbage, it’s strange as the new mellors group corporate logo looks very professional in comparison. Out of both lightwater Valley and Pleasurewood Hills being in showman hands this year I’m actually surprised that Pleasurewood seems to be better off, I would’ve thought it would have been the other way round considering how much bigger Mellors are as a group.
 
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Joeythorpe said:
The new logo is absolutely dreadful, it looks cheap and they need a rethink asap, even without the AI imagery it looks garbage, it’s strange as the new mellors group corporate logo looks very professional in comparison. Out of both lightwater Valley and Pleasurewood Hills being in showman hands this year I’m actually surprised that Pleasurewood seems to be better off, I would’ve thought it would have been the other way round considering how much bigger Mellors are as a group.
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Pleasurewood still has a few big attractions, it's not suffered the asset stripping Lightwater Valley has so they are starting from a stronger position ride wise, though it's still faces significant challages.
 
Quantum said:
Pleasurewood still has a few big attractions, it's not suffered the asset stripping Lightwater Valley has so they are starting from a stronger position ride wise, though it's still faces significant challages.
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Pleasurewood I think has a lower ceiling. I don't think the park will ever grow much, but it probably doesn't need to do too much to be steady and make a profit. It I think has more in common with a lot of the beach parks where the area is the destination not the park, for better or worse.

Lightwater is the other way around. People might go to Ripon and it's surrounding attractions, but LWV is much more of a destination park, and with that much more scope to grow, especially given the lack of competition and decent access to the A1.

BPG have both done Mellors a favour, but also critically damaged the park. The removal of so many rides was catastrophic but most of those removed were long past their best of hugely expensive to maintain and even the loss of the ultimate probably had to happen some time.

The benefit is that Mellors comes in as the 'good guys' with a blank canvas to grow, and an established base who are used to feeding off scraps. The trouble is in just bringing in the one new ride, they are committing it to being 'the attraction' with the long queues and issues in the case of breakdowns that brings.

I'm surprised there isn't a support ride like a star flyer or something along those lines to take some of the capacity and give the idea of more for older visitors, but ultimately I suppose they have extra rides if they feel there is an issue.

I am surprised that PWH appears to be making the better fist of the social media landscape. The whole fiasco on the logo was a genuine surprise, given the learning curve the park will have had with FI.

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