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Lightwater Valley

If it isn’t AI, it’s horrid.

If it is AI, it’s horrid and lazy.

It looks like it has that AI sheen to it that you can instantly recognise. Whilst we’re in this weird in between AI phase where it’s getting used more and more but still isn’t mainstream, it just makes you appreciate original creations even more.
 
Fuct said:
They came out and said it wasn't AI when it got slated on Facebook. I wonder how their next call with the design agency will go down given it's clearly AI.

From: https://www.facebook.com/share/p/1AfCq8g2BY/
Click to expand...


Seeing this sort of thing with a lot of small businesses/those lacking capital atm.

Branding-wise they’ll go straight to cheap designers who aren’t always transparent about their AI policies, or even just use it themselves.

Obviously LWV isn’t a “small business” but given they’re effectively starting from scratch, they’re probably trying to minimise risk by spending as little as possible on branding, focusing instead on park operations etc.

It is a real shame though, as there was a time you’d get lovely hand-drawn designs vectorised for print/web usage. You could see the effort that went into it all.

I think LWV may be under-estimating the desire for authenticity and personality amongst the public. In fact I wouldn’t be surprised if this is an “interim” thing, and eventually they put out something locally-designed and make a thing of it.

Something being “human designed” is actually a selling point these days.
 
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