2019: The Alton Towers Dungeon

Discussion in 'General Discussion' started by GaryH, 28th Jun 2018.

  1. Matt N

    Matt N TowersStreet Member

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    But the thing is, though; Sharkbait Reef, another Merlin midway import, is still going strong after 12 years, with no signs that it’s going anywhere any time soon, so I wasn’t sure if Towers/Merlin had a similar lifespan in mind for the Dungeons.

    Besides the up charge and it using a ride system, I don’t really see much of a difference between the Dungeons and Sharkbait Reef (other than that they’re different kinds of midway attraction, of course), so I wondered whether Merlin might consider the Dungeons as something to stick around long-term, in a similar vein to Sharkbait Reef.
     
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  2. AT86

    AT86 TowersStreet Member

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    I would imagine that the lifespan of each attraction is based on many variables. Just because Sealife and Dungeons are both midways it doesn’t mean that they will have the same strategy or lifespan.

    The likelihood is that the building will either remain as a Dungeons attraction or be re-purposed as part of TWODW. When and if this happens is likely to come down to many factors, if the Dungeons is considered popular and is bringing in enough revenue to satisfy its costs it could stay. However if they feel they can make more money overall by introducing a new ride and believe that will attract more guests into the park that will put more money in the till than the Dungeons is currently doing, then they will go that way instead.

    Personally I would have thought the Walliams ride would be a more attractive proposition to guests than Dungeons. It would be unique, it’s a well known brand and appeals to a wider audience than the Dungeons. Plus the merchandise revenue would be much more lucrative as guests want a souvenir to take home.

    The Dungeons cost what, £7.50 - and for that the park needs to provide a 45min experience. I bet they could easily flog a Walliams toy, plush, mug etc for more than that with very little cost attached.
     
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  3. Rosie

    Rosie TowersStreet Member

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    Whilst Sharkbait Reef is technically a midway, its not an upcharge attraction and the theming was done to a much better standard It also fits in well with the area.. The dungeons were a last minute decision to try and fill a gap.
     
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  4. Matt.GC

    Matt.GC TowersStreet Member

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    If £1m is all the Dungeons contributed in a year, I would imagine it hasn't made any money. Wouldn't the fit out alone have cost around that number? Then you have the payroll costs of the actors which must cost a fair few bucks.

    I never thought a Dungeon at Towers was a bad idea, it's the location is terrible.

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  5. MakoMania

    MakoMania TowersStreet Member

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    Agreed, I don’t think the Alton Towers Dungeon is an inherently bad idea in itself. It just needs to be located on the Resort side instead of in the theme park.
     
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  6. Tom

    Tom TowersStreet Member

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    I think it would get even less interest if not open inside the park during opening hours. I do however feel that it should be open on a night for hotel guests - maybe with more extreme shows - but in that sense its location is poor admittedly.
     
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  7. jon81uk

    jon81uk TowersStreet Member

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    Dungeons really should have gone inside the Towers, or at least done to make you think it is (so enter through Towers but move to a warehouse). Doesn’t need a ride just a good walk through like Warwick Castle Dungeon.
     
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  8. Matt.GC

    Matt.GC TowersStreet Member

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    I've always thought that the resort activities and second gate side of things is underused at Towers. I'm sure there is some reasoning behind it but Extraordinary Golf and the Water Park usually close shortly after, the same time or even sometime before the park on longer opening days. I've stayed before on 5pm close days and found nothing to do with the kids after park close. A couple of hours in the water park after a day in the park or a round of golf if the weather is good would be great.

    Imagine winter events where you could have EG, the water park, spa, a cinema, the dungeons and RCR as activities to choose from. It would be worth a stay over with so much to do.

    Either way, the dungeon is currently in one of the worst locations possible at the moment. By the hotels, Gloomy Wood or around the Towers somewhere are all far better locations. The towers ruins themselves practically lend themselves to the idea of a Dungeon lurking within.

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  9. Rick

    Rick TowersStreet Member

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    I suspect the Dungeon only exists because they could reuse a building & ride system, I suspect it wouldn't have worked financially otherwise.
     
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  10. AT86

    AT86 TowersStreet Member

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    Dungeons tickets are now available to purchase online from Monday 17th May with time slots most days being from 11.15am - 3:45pm.
     
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  11. Themeparksandy1981

    Themeparksandy1981 TowersStreet Member

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    Unless your a Merlin pass holder and go regular to the parks you not really gonna spend extra on up charge attraction when there's a good chance you won't even get to ride all the main rides at the park.
     
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  12. Matt.GC

    Matt.GC TowersStreet Member

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    Especially on a 4pm close!

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  13. AT86

    AT86 TowersStreet Member

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    Good to see the Dungeons are still pulling in the crowds ;)

     
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  14. Tom

    Tom TowersStreet Member

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    Hasn't this thing been mothballed yet?
     
  15. Danscott22

    Danscott22 TowersStreet Member

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    I think literally at this point just retheme it into David Walliams or get rid of all the Dungeon scenes and just call it like "The Black River" or something and have it as a dark ride anyone can go on. It'd make more sense to retheme it to DW but I wouldn't be mad at the prospect of it staying as the Black River, the ride is done, it's pretty good to be honest and would fit into The Towers theme. But staying as the Dungeon, they surely can't be making much money from it.
     
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  16. Matt.GC

    Matt.GC TowersStreet Member

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    I'm hoping this is the last season of the Dungeon here and it's either moved or removed. I did enjoy it and I think it has a place at the resort, just not where it is. I'd prefer it moved to either the resort side and operated as an evening attraction or moved somewhere else within the park and opened on peak days.

    This building now desperately needs to be turned into a Walliams dark ride and the area reconnected as it was originally built. Look how out of place this façade and the fence in front of the the theatre now looks the "new" area is open.

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  17. AT86

    AT86 TowersStreet Member

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    In an interesting move Alton Towers appear to have increased the price of Dungeons entry.

    It is now £8 in advance (was £5), and £10 on the day (was £7.50).

    For those that have visited lately what has the demand been like for this attraction this year? Has TWODW opening increased interest due to more passing traffic in that area of the park?
     
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  18. TheAverageNerd

    TheAverageNerd TowersStreet Member

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    I did it a couple of weeks back and it was dead. We were in with two other groups of three, although I think it was a Wednesday and school was still in session I believe.
     
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  19. Matt.GC

    Matt.GC TowersStreet Member

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    Very interesting. Trying to recoup back some of the losses perhaps?

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  20. MaxPower

    MaxPower TowersStreet Member

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    I wouldn't be surprised if they are trying to run it as a separate, self sustaining business and they're having to increase the prices to cover running costs.

    The sooner it closes and we get a proper dark ride in there the better IMO.
     
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