It's a similar thing with blue light days. The company pay the park enough for the park to turn a profit. The company charge the guests enough for the hirer to turn a profit.
No hidden costs, no fastrack causing queues which otherwise wouldn't be there.
Shows you just how much profit the park are making on a standard day.
Yup it’s just one bulk fee to purchase the park for the whole day. It’s then up to the company who purchased it to set a price for tickets (free or reduced price) for those that they want to go, be that employees or in the case of this weekend racers and spectators.
However, while it’s easy to say that the park has this one set fee which would cover operating costs and turn a profit every day of the year, it’s not the case. Buy outs are done in the off season (either before or after) when the park would usually be closed, so there’s probably not all that much being made in the grand scheme of things. The rides are already commissioned ready for use and the staff are already trained up. In the case of Kidspass/John Lewis/o2 buy outs, they’re done before the start of the season, which actually benefits the park massively by giving new staff a proper crack at real world operations, and to an extent may help encourage people to return in the main season in the summer or during fireworks/Scarefest. In the case of this year, they’re keeping a higher number of staff on that usual too, thanks to the winter openings coming up, so they may as well put them to use.
What’s not factored in though, is the increased staffing levels and therefore costs required when the park is at higher capacity, or the high costs for recruitment required each season. The park needs to generate higher profits for those quieter days when they’re operating at a loss during weekdays or when the weather is especially poor. Those profits are also needed to secure the cash needed to make improvements and new additions across the resort.
I’m not saying that there’s not a lot of profiteering going on with ridiculous Fastrack prices etc, but just saying for balance that it’s not a simple sum of the park charging x amount with a buy out and the rest is pure profit year round.