Thanks to all that provided me with some advice. Visited Pleasure Beach on Friday and had a fantastic time.
Pretty much walked on everything I wanted to do that day, though sadly Big One was closed due to strong winds that persisted.
Loved Icon and rode that 4x times. Such a unique ride and I agree with much of the sentiment here that it was marketed poorly.
Got to experience Big Dipper, Nickelodeon Streak and Grand National. Had my head battered by Infusion.
£40 was good value for money, given the variety of unique experiences and the sheer number of times I went on everything. I was also surprised by how much there was to do for little'uns, so will have to return with my son and wife in tow.