As much as I absolutely love it, I’ll admit that one thing I think Icon should have been is a little bit more attention-grabbing.
People often moan about Merlin’s insistence upon a USP and a “killer image” for every new major ride project, but I’d argue that Icon’s failure proved that there’s something in this idea. Yes, the ride could have been marketed more widely, but it also doesn’t really stand out, both from a visual standpoint and from a nationwide/worldwide interest standpoint.
For all its flaws, Blackpool’s last big coaster success, The Big One, is/was excellent at this. It took the world height record, which was a huge deal for both the park and the country at the time, it is still among the tallest coasters in the UK and Europe nearly 30 years on, and it quite literally stands out within the park and really grabs people’s attention from outside it. You can see it for miles around! With Icon, on the other hand… it didn’t really reinvent the wheel in a tangible way, and you have to squint to be able to see it from outside the park, even when you’re stood on the pathway opposite the park perimeter and can see rides like Big Dipper and Infusion as well as The Big One. I love Icon to bits, but it’s a ride that blends in rather than stands out, and while that’s not necessarily a bad thing, I’m not sure it’s what Blackpool needed for their first brand new coaster in 24 years.
If Icon had been installed as a follow-up to another big coaster that had come 3 years or so before, or if it had been installed in a park that regularly installed new thrill coasters, I don’t think it would have mattered so much, but this was Blackpool’s first big new coaster in a very, very long time, and I think when you re-enter the coaster building game after such a long time, it’s essential to grab people’s attention and tell them that you mean business when it comes to thrill coasters, and I’m not really sure that Icon did that for the casual observer.
I’m not saying that Blackpool necessarily needed to go for The Big One Mk2 or anything, but Icon certainly wasn’t a cheap ride, and there are numerous more striking, attention-grabbing coasters that could have been installed for the same or less money and provided a ride experience that’s arguably just as good.
I have to say that I think a park that is handling its first big coaster installation in a while in just the right way is Thorpe Park. Whilst 12 years is not nearly as long as Blackpool’s 24, it’s still been a fair while since Thorpe last built a coaster… but they have gone all in with a really attention-grabbing ride that will tell people that Thorpe Park means business. Say what you will about Project Exodus’ length, but the tallest and fastest coaster in the UK will definitely grab headlines and stand out, and I’d argue that some of the elements and layout design on Project Exodus also look really inspired and unique, and like they could really wow people. While it admittedly remains to be seen how successful Exodus ends up being, that is the kind of attention-grabbing ride I’m talking about, and I don’t think that Icon grabbed attention in the same kind of way.