I wonder - assuming they would have been allowed to do it - how much something like that would have cost? More or less than the £16.5m they spent on Icon ? It would almost certainly have been more successful in terms of punters through the gates, whatever the ride experience or reliability was. I still think the next coaster - in what is likely to be the distant future - should be bigger than the big one. Something like that would sell itself, no need for all that marketing stuff that they are so poor at!