It seems the Blue Light Day at Chessington was pretty much a disaster on Saturday.
They are taking a hammering both on Twitter and Trip Advisor. Usual story of closed rides, one train operation, poor efficiency, staff who don’t know answers to basic questions, bad food, parking in a mud bath etc etc.
The person responsible for replying to Trip Advisor reviews doesn’t help matters, it’s a rather passive aggressive response to multiple complaints across various reviews, and will do nothing to help recover the guest experience.
For example multiple people have reported waiting three hours for Vampire in separate reviews and the response is that ‘we don’t recognise this queue time’ - effectively calling your guests liars is not a strategy to improve customer service. It actually makes their point about poor operations even clearer - you run your park so badly you don’t even have a clue how long people are actually waiting for rides.
Imagine all the Blue Light Card holders going back into work this morning and being asked by their colleagues how the trip went - word will spread how awful the day was along with the recommendation never to bother visiting.
They can throw up £17million new rides all they like, but unless they seriously concentrate on getting the basics right it is a waste of money, as long term you are causing yourself a massive reputational issue.