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Chessington World of Adventures Resort

Bowser said:
Nintendo having a permanent IP at Chessington when Minecraft is coming the following year and more importantly Universal potentially seems VERY unlikely.
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and also the fact that one of Merlin’s main competitors will not be letting any other companies a slice of this Nintendo pie…
 
GooseOnTheLoose said:
Universal have a licencing arrangement with Nintendo, allowing them to use Nintendo IP in some attractions and in some markets. They do not "own the IP" for theme parks or anything else. The ownership remains entirely with Nintendo.
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I misspoke, they don't own it, but they most likely own an exclusive liscense to it for x amount of years, and given how many parks universal have in multiple differnt countries it would probably make more sense for them to own a global or at least a large portion of the world (europe, america, japan, etc) license for it, to prevent other parks from being able to make their own nintendo world, which could dilute their parks
 
jibbsie said:
I misspoke, they don't own it, but they most likely own an exclusive liscense to it for x amount of years, and given how many parks universal have in multiple differnt countries it would probably make more sense for them to own a global or at least a large portion of the world (europe, america, japan, etc) license for it, to prevent other parks from being able to make their own nintendo world, which could dilute their parks
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Unless you have a source for that, I don't think anyone actually knows who has the UK rights for Nintendo theme park attractions. It is likely Universal have an exclusive in the USA, but I don't think anyone actually knows for the rest of the world?
 
jon81uk said:
Unless you have a source for that, I don't think anyone actually knows who has the UK rights for Nintendo theme park attractions. It is likely Universal have an exclusive in the USA, but I don't think anyone actually knows for the rest of the world?
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Nintendo being Nintendo i wouldn't be surprised if nobody does at present. They are VERY protective of their IP.

Except ironically in Japan where you can buy absolutely anything emblazoned with their characters 😂
 
jon81uk said:
Unless you have a source for that, I don't think anyone actually knows who has the UK rights for Nintendo theme park attractions. It is likely Universal have an exclusive in the USA, but I don't think anyone actually knows for the rest of the world?
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No, but it would make a lot of sense and from my understanding is how a lot of these types of deals with big parks (universal and disney) work. And is the reason that despite owning the Simpsons brand disney can't use it in any of their parks (until the contract probably runs out)

It dose increase the cost of the license but there are plenty of advantages, which are important for such global brands.

Universal:
IP contracts for each country don't have to be negotiated each time, given how global Universal parks are this is a good advantage reducing time and costs of future projects.

Park branding, this prevents other parks from being able to make their own nintendo land, which as universal don't have creative control over which could be much worse (think six flags type) putting it in a negative light for the general public (they may not understand the differnce between parks and land and just go we have x at home)

Uniqueness, it is the only place in the world you can see x character.

Nintendo:
Not having to do multiple IP contracts per country.

More creative control: only one company allows them to give feedback directly to universal and not manage multiple parks trying to make their own.


The parks done include animal crossing so that could be differnt.
 
TPick said:
Man, what will it take to kill that thing off? I am sure it is liked by some (including one of my kids annoyingly), but personally I do not find it a pleasant experience.
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It was a fairly large investment (£8m I believe, since £4m was taken off the budget in order to pay for The Smiler), so I assume that CWOA won't want to remove it too soon. That being said, I personally don't like it much, and wouldn't care if it left.
 
Bowser said:
Looks like the area might be called "Minecraft Adventure":


From: https://x.com/ChessingtonBuzz/status/1885242582248100104?t=lC1eWl_lmzcRNwZ3_a4LUw&s=08
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Registered against the magical classes of 41 and 43 so stands a good chance.

The name is a little unsurprising given "Adventure mode" within Minecraft.

In response to Chessington Buzz's reasoning, however. The reason why a US corporation might want to register a trademark in the UK, with a London address, is because they want protection in the UK. Registering a trademark in the US means diddly squat if you want to protect your brand over here. You must, and need to, protect your trademark in all territories. You also cannot register a UK trademark without a UK presence, or address, or the address of a UK based company acting on your behalf.
 
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