Wholesale virtual queueing is an excellent idea in theory, but one that raises numerous problems in execution.
One key problem is that a lot of parks are designed with a considerable number of people being in queues in mind. When you take people out of those queues, you need somewhere else to put them, and a lot of parks don’t have sufficient space and non-queue activities to facilitate the sheer number of people that normally stand in queues and have been displaced from said queues by the introduction of virtual queueing. Some parks have trialled forms of wholesale virtual queueing before, and these trials have quickly been ditched due to them being absolutely disastrous.
Thorpe Park briefly trailed Reserve’n’Ride around 10 years ago, and Walibi Holland trialled virtual queueing during COVID, but both parks scrapped it fairly quickly due to similar problems. The displacement of people from ride queues resulted in people just milling around pathways and making them overcrowded, or smaller rides (where the virtual queue was only implemented on major rides) and food outlets and such receiving multi-hour queues. You can’t just whack wholesale virtual queueing in a park not originally designed for it and expect it to work. The whole park needs to be structured in a fundamentally different way for virtual queueing to even come close to working.
And even when the park is designed with virtual queueing in mind, I’d argue that it still has some fairly apparent flaws. As a case study, I visited Universal’s Volcano Bay in Florida last June. This waterpark opened in 2017 and was wholly designed around TapuTapu, Universal’s wearable system that facilitated an entirely cashless and queueless waterpark, amongst other things. I overall felt that virtual queueing worked better than I’d expected in this waterpark, but I did not feel that it was perfect and there were still some fairly apparent flaws.
As an example, I would cite the absolutely obscene virtual queue times for the park’s most popular attraction, Krakatau Aqua Coaster. With a regular queue, it doesn’t often get massive, as there is some incentive not to join a huge queue. But with a virtual queue, that incentive completely disappears. Even if we went to Krakatau Aqua Coaster and joined the virtual queue as soon as we arrived, the virtual queue would already be over 2 hours long, and it would continue to grow and grow and grow, completely unencumbered, throughout the day. I once saw it hit nearly 5 hours by the afternoon, while many of the other slides were walk-on or had virtual queues of only 5-10 minutes. Normal queueing provides some incentive for guests to disperse equally around the rides, but with virtual queueing removing that incentive, people primarily coalesce around the most popular attraction(s) in an incredibly aggressive fashion.
I’d also say that it doesn’t account for any kind of variance in throughput or ride operation. Because of this, the utopia of a “queueless” park is almost never a reality. Often at Volcano Bay, you’d still be queueing physically for what felt like a good few minutes (possibly up to 20-30 minutes or so in some cases), and if there’s anything like a breakdown or a ride stoppage, you get a huge backlog of people with timeslots who need servicing.
Another thing worth noting here is that Volcano Bay is a waterpark, and the waterpark format arguably lends itself to virtual queueing more naturally, what with the wave pools, lazy rivers, splash pads and such that don’t require you to queue. I don’t think this would be quite such a natural fit in a dry theme park.