They only have three options. Leave the tanks and orcas as they are now. Build bigger tanks and let them have more freedom and be a little more comfortable. Kill all the orcas.
Whatever option they make people will still be pissed. But bigger tanks is the best option. Leaving them will just keep negativity coming at SeaWorld. Killing them would outrage the world (although funnily enough loads of zoos, including ones in the UK, have killed animals that are in distress). So the only way to calm the negativity is to do something that appears positive towards the orcas welfare.
In reality the bosses couldn't care less. The profits and their wages take priority. This is just a measure to ensure neither of those things are affected and people shut up moaning.
True, management at SeaWorld view the whales as a commodity, a product. This is capitalism at its finest - SeaWorld are currently bombarding the general public with propaganda in order protect one thing, their wallets. Their PR team is in overdrive, constantly tweeting those who mention Blackfish in the hope they'll view their website in which facts are distorted about the care of their killer whales. SeaWorld could sue the makers of Blackfish for slander, they won't, because you can't sue the truth.
The announcement of the new tanks is nothing more than a plaster, it's not a real solution to the problem - whales are not designed for captivity. We could never build a tank large enough to house these animals, they swim
vast distances every day. It should also be noted SeaWorld has publicly said this project has been in the pipeline for 'years' (something former senior SeaWorld trainers dispute), the announcement also comes soon after the company's credit rating was lowered to junk status (not worth investing in) and before they even have planning permission to build the 'habitat' (as SeaWorld calls it).
Yes, the captive whales probably wouldn't survive in the wild but SeaWorld can take an active approach to innovating and changing their product offering in order to cater to changing demand. People look at the below image from years ago and are shocked and horrified that we could be so barbaric. I guarantee people will look back at SeaWorld and say the same - forcing whales to perform to loud music and do tricks for food - where's the education value in that?
The company needs to end the captive breeding program (captive inbreeding program would probably be more accurate) and stop the whales from performing for food. Relocate the whales to a sea pen and allow them to live the rest of their lives with dignity.
I don't believe the announcement of the Blue World Project has anything to do with the animals welfare - it's purely damage control. Without Blackfish this would not be happening. It unfortunately is the world we've come to live in - capitalism at its finest.