SeaWorld has been getting negative press ever since the controversial 2013 documentary Blackfish, which claimed to expose animal cruelty at the parks.
More visitors than ever are deserting the parks, according to the company's latest results. The company saw its net income drop 84 per cent in the three months ending June because of problems with attendance and what it called ‘brand challenges’.
Joel Manby, president and CEO of SeaWorld, said that he expected revenue to improve now most of the expenses relating to their 'reputational' campaign were behind them.
The share price tells its own story: in 2013 shares were worth $39. By Friday they were worth $18.