Have you got inside information your not telling us about? It's far from known that sub-terra is reopening. If it is then that will add capacity itself, making the retro-squad less needed.
Sub Terra is hardly a capacity beast that can replace an entire portfolio of four flat rides. On a personal level, I'd also rather have four different flat ride experiences than one barely re-rideable that consumes staff roles.
Are the retro-squad rides highly marketed? No I don't think so. I can't see my own reflection thank you very much so no I don't speak for everyone. It was an example, there are plenty of cheap options that might be more marketable.
Did I say
highly marketed? No, because they're temporary investments. Were they marketed at all?
Yes. Not bombastically, but enough to point out there were new rides in each of the years they appeared, and also with an attempt at a back story. In terms of the mirror maze, I'd be more than happy for you to point out effective marketing of one (without an IP) that led to a significant increase in guest satisfaction, however.
Well I'd give you good odd's on that, because I bet the opposite. If the dungeons were free and made easy to access (making the time ticketing system really simple and easy) and the group sizes were increased then the dungeons throughput could be harnessed to it's full extreme's (yes I admit it's relatively low) but that will take the strain off some of the other attractions.
One of the key issues identified by upper management in recent years, as demonstrated by Trip Advisor, is the frustrations surrounding the number of attractions people experience on a given day. One trip in the Dungeons, or multiple rides on the Retrosquad portfolio? This is one of the driving factors behind the Retrosquad being installed. Yes, they're rented fun fair rides and they're not pretty, but it gives four extra rides to experience for no additional cost on the admission ticket.
This is the point that perhaps you are glossing over too much here in the grand scheme of things relating to their installation.
That's VR on a coaster which is not really comparable to a standalone VR experience is it. A standalone VR experience, with as many 'arena's' as towers can possibly fit in will have an okay capacity and will help. It's also very marketable, especially if they do something a little unique (but not overly complex).
Define "very marketable". I had a chance to work on a marketing brief for a VR attraction before I left the industry. Market research was initially done and the feedback was generally quite underwhelming prior to any attraction being installed. The attraction was installed regardless with the intention of it being rolled out worldwide. Needless to say, it hasn't been as a result of the poor performance, both with and without an upcharge.
This reads very much like you are calling me stupid, I'm going to give you the benefit of the doubt and assume you mean that at worst case scenario you mean what I am suggesting would loose Merlin a lot of money. Which in a way you'd be correct but in another you'd be completely wrong. The cost of hiring out these flat rides must be stupid high, plus the electricity cost. Having what I've suggested would cost less on both and increase capacity to a level not far off what the retro-squad do without reducing Alton Towers to a funfair in the woods.
I'm suggesting you think about the real-world considerations and thought processes that go into decisions like this. Of course the costings will be factored in, but as we don't know the specific costs (I have rough costings for the RollerDisko only based on a reliable source), it can't be firmly said the prices are sky high.
I don't buy the notion of it being a fun fair in the woods. They've dialled down the over-the-top fairground nature compared to last year by ditching the ridiculous air horns and bellowing audio. It's a theme park with some of the best attractions in the country and one of the best inverts in the world, complete with one of the best stately ruins and gardens to boot. It has been subjected to dire times where budgets have had to be pulled together by coins down the back of a sofa due to neglect.
Despite all the chaos over recent years, the Retrosquad is a display that management FINALLY understand the frustrations of their main audience: guests who visit as a once or twice a year treat and therefore want to get on as many rides as possible. They've temporarily addressed this concern whilst the main capex has already been allocated.
I'm pretty confident the guests who only get to visit once or twice a year, looking to get the best value for money, would rather four temporary fairground rides (which they'd normally have to pay individually for at a fair), than a bland mirror maze or a VR experience they can have at home.