The Smiler is the latest device that is believed to originate from The Ministry of Joy - an organisation that has never been seen or heard but has been conducting human experiments since 1998.
The Ministry of Joy devices first appeared when X Sector was created. Previous devices included: Enterprise, Submission, Oblivion and more recently, The Sanctuary.
With the recent rediscovery of The Sanctuary, The Ministry of Joy's purpose came to light. The Sanctuary is a market leader in social compliance treatment. It has been secretly operating for years but only recruited new patients for smiling advocate trials in 2012 - ready for their new device opening in 2013.
Previous experiments were frightening but it is now clear they were just softening you up for the main purpose - The Smiler.
On this ride you will experience full body and mind marmalisation to become a smiling advocate. Those guests who can't wait to try the ride can get a preview with the game... blah blah blah!