If this Shark structure and the resulting 'Fins Bar' turn out to be the entrance to the hotel, I predict another inconsistency between name and style; 'The Waterfront Hotel' conjures up images of clean cut marinas and leafy broadwalks. Whilst a conglomeration of shipping containers could never live up to the romanticised image the name may portray; it would have been easy to have gone minimalistic with a slight nautical theme.
But, in the latest concept art we see a design which is highly styled and - if it turns out as planned - visually intriguing. The use of scrap metal and hobbled together junk implies (to me at least) a community shipwrecked, marooned, and forced to survive on what little they were left with. Think Lost, Castaway, Swiss Family Robinson. It almost gives backstory to why they're sleeping in shipping containers (not that Merlin need excuse), and becomes far more intriguing than 'just another hotel'. You enter a situation, immersed in story and begin adventure. It reminds me, partly, of the welcome area at the 'Dark Harbor' event in California (only slightly less grim):
They are the clearest photos I could find. But give the idea.
Yes, yes, yes this may all seem very arty farty, away with the fairies, out of touch with reality- however, it highlights just how exciting you can make over night accommodation. To me, the idea of sitting round a camp fire, strings of fairy lights above me, sat on driftwood and enjoying a drink from the bar is really appealing. Absorbed in the theme of the place. Maybe, come March, this will be the case. But why, oh why call it 'The Waterfront Hotel'?!
There seems to be a myth confronting Merlin at the moment and that's that families like neutral. Families like sensible. Families like familiar. And maybe, in some cases that's true. But places like Europa Park have created hotels rich in detail and story, UK parks used to be able to - look at ATH or Splash Landings when they first opened - they were exciting places to be! Recent additions such as the Legoland Hotel may have strong themes on the inside but even then they lack depth and from the outside the hotel looks as dull as dishwater.
Even recent forays into kids areas have yielded sub par results (with some notable exceptions, and Cbeebies land looks like its heading in the right direction), but we've seen an obsession with IPs - how are kids suppose to develop imaginations if the places they go for adventure are thoroughly unimaginative? I remember riding Bubbleworks over and over again, looking for all the details embedded in the scenery, or spending hours creating stories staring the Thorpe Park Rangers. Places which used to be the catalyst for ideas have now become the slops bucket for other people's properties, its impossible to have a day escaping reality if round every bend there's an advert from TV or a character from the iTunes Store.
As has been suggested previously in this topic, Thorpe have decided to change their tact and try and be more inclusive of the family market (a thing which geek world has been wanting for years) but they've gone about it in a, seemingly, knee jerk way.
This post has become far too long, and gone off topic more times than a nun sits on a cucumber. But, the news Thorpe have released over the past week show that we seem to live in a time when the parks don't really know how to define 'family entertainment', or how to integrate rides for differing tastes into one themed area, and I really hope it isn't too detrimental.