Thorpe Park has no identity.
The entire place is totally confused, a mish-mash of ideas.
For my sins, I was on their website earlier, and noticed this too. What is the park these days? An escapist fantasy playground? A lighthearted, lightly themed jaunt? A gritty, challenging and dark adventure? A fun place for families and kids, or exclusive to teenage snapchatters? One thing they have done well is engage with social media and establish a fanbase who see their rides as iconic. It's the reason they can now sell a CD of largely drab IMAScore themes to even casual fans. But the park spend a lot of money on this kind of thing, only to insist on putting out out awful X-Factor style marketing and presentation that's utterly tabloid in tone.
As for X:TWD; sure, their are only so many IPs to go round, but this is particularly poor. The show is still popular on paper, but it's in a tailspin ratings wise, and has largely thought to have passed it's creative peak years ago. Peppa Pig or The Gruffalo are timeless, and CBeebies is adaptable. Still, maybe a niche, horror-led IP will work for Thorpe next season, just like it didn't particularly all of
less than two years ago.
Sorry if this post seems unusually impassioned, but I really thought Thorpe had so much potential in the last decade, and a very clear, positive feel and identity. Whereas these days, the park is probably the biggest victim of Merlin's short-term approach. I like the rides, too! But as it stands, the park's something of a disaster.