We’ve already had quite a few conversations about The Swarm and Derren Brown’s Ghost Train and I think most people will already have their opinions on whether or not they’re good rides. In terms of IPs perhaps there is a problem that the top tier IPs are very expensive, and often mopped up by Disney and Universal. Below that, the entertainment sector has become more fragmented with more TV channels and streaming services. Derren Brown is still being very prolific and producing a phenomenal amount of work, but he’s gone off to do US tours as well as British ones, and he’s moved from Channel 4 to Netflix and Amazon. I can see that he might not have the same presence that he did a decade ago.
He has done a remarkable amount though, with the live shows, TV shows, books, podcasts, painting, photography… I know he’s got a team around him, and he co-writes his shows, but it’s phenomenal how much he’s achieved. It certainly makes me feel lazy.
At the same time though, I do think this has more to do with word of mouth than anything else. The Swarm ticked a lot of boxes, but I found the ride a bit lackluster. Definitely a shame it didn’t have an airtime hill like Fenix. Derren Brown’s Ghost Train I actually like, but some of the effects have been hard to maintain, which has been a problem. Losing the effect where the Underground train bursts out the tunnel has removed one of the highlights and made that middle section of the ride a bit pointless. Long term the cost of maintaining the technology and the number of staff needed is going to be a drain on resources. I think it’s a decent experience though, with a couple of cool illusions and some original ideas.
In terms of this new coaster, I think it will have an impact in the short term. The UK’s tallest roller coaster is an impressive record, and if it is a Mack it will be fairly well engineered. It’s not often that the UK gets a major new roller coaster these days. Merlin does have a big marketing machine ready to fire up. Whether it’ll have enough appeal to keep on bringing people back remains to be seen.