The island theme was great as areas of the park had there own identity, personally thought the introduction of themed areas again was a good move, it was all brought together with the soundtrack, signage and the park had a great tagline. It all felt like a package.
But that lasted 3 years and they changed to a more generic branding across signage using the infinity swoosh. But they still used ‘the island like no other tagline’ got rid of the island areas and went more like an amusement park and was a clash of identities again.
Exited that they are gonna have a complete overhaul and what it looks like but I just hope that they stick with it this time