Looks like a radio station!
I have to say, I actually quite like it! It’s simple, but quite classy!
The new slogan is also “the home of feel-good thrills”.
Here’s the final branding video, for a bit of additional context and information:
Hopefully this new brand ushers in a new dawn for Thorpe Park after a rough few years!
Even Thorpe's logo from 1979 (when it was a bit of a low budget park) was vastly superior to this dull nothingness.It's dreadful. Looks like something from a low budget park 20 years ago. Aside from Drayton, I'm struggling to think of a worse UK park logo.
I think Drayton's logo is fine. At least it's made an attempt to be fun with the swirls and stars. Thorpe's new logo is literally just text in fonts that look like they came from Microsoft Word.The logo is at the top of thorpes website already, it looks … bad, I’m not sure if it’s gonna grow on me tbh :/
We were all too quick to laugh at Drayton new logo
Like.. there isn’t even a symbol or anything!Thorpe Park... more like Thorpe Business Park.
They said in the video that they want to be known as a "theme park with onsite accommodation" instead of a "resort ".Just realised, no ‘Resort’ ?