whywhowhere
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They should hire me. My dad is a graphic designer so I'm qualified enough.
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Thorpe Park: General Discussion
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BooMT
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Hot take: I get it. I don't necessarily like it (also don't hate it) but I can understand something dynamic, clean & simple. It also has a few nods to the previous logos.
It's nothing like I expected at all, the logo itself appears a little too corporate for a theme park and will certainly take a lot of getting used to but I quite enjoy the new colourful brand (it's giving 90s!) and 'feel good thrills' identity.
It's nothing like I expected at all, the logo itself appears a little too corporate for a theme park and will certainly take a lot of getting used to but I quite enjoy the new colourful brand (it's giving 90s!) and 'feel good thrills' identity.
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The_bup
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Hey, if it cleans the park up I guessHot take: I get it. I don't necessarily like it (also don't hate it) but I can understand something dynamic, clean & simple. It also has a few nods to the previous logos.
It's nothing like I expected at all, the logo itself appears a little too corporate for a theme park and will certainly take a lot of getting used to but I quite enjoy the new colourful brand (it's giving 90s!) and 'feel good thrills' identity.
Dobba
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Saved By The Thorpe Belle
Blackhole_Sun
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Nothing in the 90’s looked like that or had that sort of colours used.Hot take: I get it. I don't necessarily like it (also don't hate it) but I can understand something dynamic, clean & simple. It also has a few nods to the previous logos.
It's nothing like I expected at all, the logo itself appears a little too corporate for a theme park and will certainly take a lot of getting used to but I quite enjoy the new colourful brand (it's giving 90s!) and 'feel good thrills' identity.
BooMT
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First two images are popular 90s styles... final image is new Thorpe Park visual identity... I see similarities...
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Joeythorpe
TS Member
Hot take: I get it. I don't necessarily like it (also don't hate it) but I can understand something dynamic, clean & simple. It also has a few nods to the previous logos.
It's nothing like I expected at all, the logo itself appears a little too corporate for a theme park and will certainly take a lot of getting used to but I quite enjoy the new colourful brand (it's giving 90s!) and 'feel good thrills' identity.
I agree the branding isn’t bad, it’s just not exactly sustainable for a major theme park.
I’m genuinely speechless how this got passed, I work in graphic design myself and this just seems flat and soulless, there is no character or charm and has extremely bad scalability.
There is nothing recognisable from this that screams ‘that’s Thorpe park’
Blackhole_Sun
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They are an impression of what people thought the 90’s looked like….
If you look at logos from Windows, Toys R us, blockbuster, McDonald’s etc none use that colour palette.
Trooper Looper
TS Member
You see guys, there are good 2D logos which don't feel corporate and have a Theme Park feel to them without looking bland. There was actually effort put into them.
And Europa Park have been using their logo almost unchanged since 1988.
But this... this is a different story.
And Europa Park have been using their logo almost unchanged since 1988.
But this... this is a different story.
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Steve74
TS Member
Thing is, I get nostalgia and how popular it is, but if their intention - if only slight - was to encapsulate the 90s vibe, why do that when they're rebranding and they're leaving the old behind and looking to a bright, clean, fresh future?
whywhowhere
TS Member
Because it's not really a resort - it seems like they sort of slapped 'resort' at the end of Thorpe Park sometime in the past 15 or so years to make it seem like it's more than it actually is. Merlin has a track record of doing that. Unlike Chessington and Alton, it doesn't have a proper hotel or any activities to do outside of the actual theme park premises.
I don't think they're getting rid of The Shark, if that's what you were implying. They said in the video 'we're not a resort, just a theme park with some accommodation'. To me that's probably the only welcome change to the logo, it's more honest. Thorpe Park has always been just a theme park, and there's nothing wrong with that.
Shaggy_Dog_
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Maybe whoever designed the new logo got mistaken and thought that they were designing one for the other Thorpe Park, the Haven holiday park in Cleethorpes. That new logo would fit right in there.
