I first visited ATH the year it opened. They were doing a Valentine weekend, think it was £60 or something for a couple and that was a night in the hotel, dinner, breakfast, disco and use of the pool. Was a great evening. The rooms felt special, with duck hairdryer, kettle that changed colour, a huge teddy, and great entertainment. On the beds would be a small goody bag containing a book of discount vouchers for the park, top trump cards and various other bits and pieces.
Went every year after this. The night time entertainment was great and the hotel had a great feel about it. Then with Splash came exclusive use of the waterpark. But as each year has gone on, those goody bags, discount vouchers, chocolate stashed in the secret drawers, everything has just been taken away. Now you get a bog standard room with a window which may or may not stay open, and a bed which has seen better days. Oh - and you pay more for it!