[2024] Thorpe Park: Hyperia - Mack Hypercoaster

[Matt N]

We now have a TV advert for Hyperia, released by Thorpe Park:

I think that’s an interesting ad. They have got some nice ride shots in there, they got the records in there, and I like the way that they included the big silhouette at the end. I certainly like this more than the whole story-driven approach they were hinting towards a few days ago.

 

[Adthoms]

We now have a TV advert for Hyperia, released by Thorpe Park:

I think that’s an interesting ad. They have got some nice ride shots in there, they got the records in there, and I like the way that they included the big silhouette at the end. I certainly like this more than the whole story-driven approach they were hinting towards a few days ago.

Must say, I think that's a really nicely done ad!

Also gets me even more excited for that soundtrack. From what we've heard so far, I get the feeling it's going to be one of Merlin's best in recent years

 

[Steve74]

Must say, I think that's a really nicely done ad!

Also gets me even more excited for that soundtrack. From what we've heard so far, I get the feeling it's going to be one of Merlin's best in recent years

Nothing tops Nemesis Reborn soundtrack for me at the moment!

 

[Rob]

Most weightless rollercoaster? How many people are going to hear that as most wait-less, and be disappointed when they find a 2 hour queue?

Not a bad advert overall though, at least this one makes it clear that it is a rollercoaster, unlike The Swarm TV ad.

 

[Benzin]

How could they show a teenager in the advert given that they'll fall out.

 

[Squiggs]

Most weightless rollercoaster? How many people are going to hear that as most wait-less, and be disappointed when they find a 2 hour queue?

I got 'lightest rollercoaster in the UK'. I didn't know there were punters who'd be interested in how much the track weighs, but I guess it takes all sorts.

 

[Matt.GC]

They can't very well start banging on about "Airtime" and stuff as no one would have a clue what they are talking about. So I'd imagine for your average punter, ""weightless" is most likely to resonate than any other word or phrase I can think of. I think most people would understand what that means.

It's a bit tacky like all short adverts are, but you know it's a rollercoaster, you know it's name, you know it's at Thorpe Park, you know it's tall, you know it's fast. The branding is roughly on key with the wings, the gold, the "fearless" stuff, and the music. So inoffensive and does the job. Far better they used that rather than some of that weird 1990's quality CGI stuff from a few days ago.

 

[KolonelKlink]

It’s a reasonable ad as others have said - would have been slightly better if the on-ride CGI looked more convincing; looks like those people are hurtling down the main drop in a shopping trolley.

 

[Plastic Person]

I like the 'fearless' angle for this coaster, something to conquer rather than endure, but the whole campaign feels a bit off to me. This is more reminiscent of the more lifestyle-adjacent Colossus and Nemesis Inferno campaigns than anything from the park in the last twenty years. Still, as above, it tells you what it is: a massive rollercoaster.

 

[Shaggy_Dog_]

I was totally digging that advert until it got to the “most weightless” line which absolutely ruined it for. What even is that?

I mean sure, you could tell the public about the g-forces, even if they don’t know exactly what it means it still sounds good. Or you can tell them how they’ll feel like they’re floating, that’s all good. But coming out with “the most weightless rollercoaster in the UK” is just the theme park equivalent of office manager speak fluff that sounds impressive but means nothing. It’s almost like Merlin are determined to annoy us at every step with this marketing campaign.

 

[The_bup]

I was totally digging that advert until it got to the “most weightless” line which absolutely ruined it for. What even is that?

I mean sure, you could tell the public about the g-forces, even if they don’t know exactly what it means it still sounds good. Or you can tell them how they’ll feel like they’re floating, that’s all good. But coming out with “the most weightless rollercoaster in the UK” is just the theme park equivalent of office manager speak fluff that sounds impressive but means nothing. It’s almost like Merlin are determined to annoy us at every step with this marketing campaign.

Look, I am very familiar with thorpe’s target audience (southern teenagers, mostly chavs) and they do not have the critical thinking skills that would make this a problem

 

[whywhowhere]

I was a bit worried about what the advert would be like after their AI-generated promotional material cock-up the other day, but it's a decent advert to be honest - although nothing spectacular and pretty forgettable. In a way it kind of reminds me of the Colossus and Inferno ads.

 

[Jb85]

Good advert that.
Still not really feeling it .

 

[Martin]

I don't think the public are incapable of working out what "airtime" means

 

[ItsAllGood]

Two weeks till opening!

Don't wanna know how many visits ive made to the park since this started being built...

Anyway, testing is still on going.

The install of the queue line is still going strong

The entrance sign looks really cool. Its double sided which is cool

The plaza for the ride looks a bit small

The model for the ride went for a walk, my guess is they used it for some promo today. A big film crew was spotted coming out the site earlier

Also first look at the staff uniform?

Hyperia Two Weeks Until Open Day | Theme Park Guide

It's just two weeks left until Hyperia opens to guests at Thorpe Park! and final preparations are underway. Earlier this week the&

themeparkguide.co.uk

 

[xtpower]

There looks like an awful lot left to do and they only have two weeks to do it in. Gonna be cutting it close, possibly even with parts incomplete on opening day.

 

[Jb85]

Two weeks till opening!

Don't wanna know how many visits ive made to the park since this started being built...

Anyway, testing is still on going.

The install of the queue line is still going strong

The entrance sign looks really cool. Its double sided which is cool

The plaza for the ride looks a bit small

The model for the ride went for a walk, my guess is they used it for some promo today. A big film crew was spotted coming out the site earlier

Also first look at the staff uniform?

Hyperia Two Weeks Until Open Day | Theme Park Guide

It's just two weeks left until Hyperia opens to guests at Thorpe Park! and final preparations are underway. Earlier this week the&

themeparkguide.co.uk

So it’s Village People themed then?

 

[Benzin]

There looks like an awful lot left to do and they only have two weeks to do it in. Gonna be cutting it close, possibly even with parts incomplete on opening day.

Never happens with Merlin projects.

Or other parks.

Or any project.

 

[ringo]

Don’t think it’s been mentioned but Thorpe have posted on the rides page that Hyperia can operate upto a maximum of 47mph wind gusts.

'Weather & Return Guarantee | Thorpe Park

If adverse weather conditions prevent rides running for an hour or more continuously, online ticket purchasers are able to return for free on selected dates.

www.thorpepark.com

 

[Matt N]

Don’t think it’s been mentioned but Thorpe have posted on the rides page that Hyperia can operate upto a maximum of 47mph wind gusts.

'Weather & Return Guarantee | Thorpe Park

If adverse weather conditions prevent rides running for an hour or more continuously, online ticket purchasers are able to return for free on selected dates.

www.thorpepark.com

That seems like a very high wind speed limit, particularly given how slowly it goes in parts and how high it is; I’d have thought it might be like The Big One or Odyssey in having a low wind speed limit.

It is promising for uptime, though!