I'll agree, I was underwhelmed by the iPhone announcement today. I think everyone pretty much knew that the new iPhone would have a larger screen and the usual thinner/lighter revamps, but compared to past "major" iPhone updates, it was missing any other significant headline additions - on a scale of FaceTime with the iPhone 4, or Siri with the 4S. With the pre-announcement of Passbook in iOS 6, it felt like it would be a natural addition for the iPhone 5 to gain NFC, but alas not. However, I'd like to reiterate what Sam said, that the performance upgrades shouldn't be understated - over the next year there will inevitably be new games which push the performance boundaries and will deliver a superior experience on the iPhone 5.
Is it enough to convince me to upgrade from a 4S? Absolutely not. But don't let that write-off an iPhone for you, if you're comparing it against an Android or other device. I am a massive fan of Apple products, I'll admit (although I have spent a decent amount of time giving other phones a spin too) but I do believe that the iPhone is still hands-down the best phone on the market. Whilst it is fragile (and I do feel concerned about the level to which Apple have been sacrificing durability over design lately), I've yet to use a phone with a better form factor and hardware design.
And whilst at a glance, it might look largely the same as it did back in 2007, the software and interface is leaps and bounds ahead of Android: it is so finely tuned that it feels so responsive when you use it. You also can't deny that the iOS app ecosystem is miles ahead - I know Google Play is an improvement on the Android Store - but the average app quality and ease of use of the App Store surpasses the Android offering by a long way. I hate to use the cliche, but from my experience, the software "just works" - I've never had a problem with iOS itself over the five years I've used an iPhone as my primary mobile device.
I don't buy the idea that just because a phone doesn't have as major iterations as other phones, it can no longer hold its own against competitors in the market. I think Apple have a winning formula with both the iPhone hardware and software, and gradual improvements over time, instead of frequent radical changes, is the better approach.
GaryH said:
Also, R&D - Apple spend 2% of their revenues on R&D into new products, Google spend 14% of theirs.
I think forming an opinion on a company's quality and ability to innovate based on how much they pump into the R&D machine is somewhat naive. There's a good
article debunking these figures on Gigaom. You can make good stuff on a relatively small budget if you prioritise resources in the right way, and if you have good people. Companies like Microsoft waste so much on R&D simply because of the insane amount of bureaucracy and hierarchy prevalent across the company.